MTV jumped the shark, at least when it comes to music video, years ago.
But a video podcast - Blogotheque’s The Take Away Shows - is making music videos relevant again.
“Every week, we invite an artist or a band to play in the streets, in a bar, a park, or even in a flat or in an elevator, and we film the whole session,” explain the video podcasts’ creators Vincent Moon and Chryde. “Of course, what makes the beauty of it is all the little incidents, hesitations, and crazy stuff happening unexpectingly. Besides, we do not edit the videos so they look perfectly flawless, instead we keep the raw sound of the surroundings. Our goal is to try and capture instants, film the music just like it happens, without preparation, without tricks. Spontaneity is the keyword.”
The fact that there’s nothing in the videos that you couldn’t do with iMovie and a cheap video camera helps capture the excitement of the music without the artifice of most music videos.
Here’s an example that you won’t want to miss. Well worth watching!!!!
Check out there website, these guys know the future of online video.
Check out Vampire Weekend doing Mansard Roof in the back of a van: